Tuesday, September 15, 2020

Increase your Sales in Catering

Picture of Catering Services








With the new year upon us, caterers often spend a bit more time working on the business instead of in it. This is the time of year where caterers analyze every part of their company, figuring out which ingredients work and which could be improved.


1. Target better events

“Getting more of the right kind of sales” is important, says CEO of Two Caterers, Angela Petro. A simple way to increase your profit margins is to “analyze what is profitable and focus on selling to that segment.”


2. Control all costs

Abbey Duke, owner of Sugarsnap LLC, noted that price isn’t the only important part of profitability; costs can be just as critical. She recommends using “discipline in managing expenses,” because they tend to add up without being obvious.


3. Raise specific prices

Though it seems like an easy thing to do, raising prices can be a difficult decision for caterers. However, if you “constantly monitor food prices and adjust menus to compensate for market changes,” as Peggy Liversidge, owner of Kitchen Chicks, suggests, you can sell at prices that truly reflect the cost you incur.


4. Encourage word of mouth

Every caterer wants happy clients, but they can be more useful than you might think! Joann Roth-Oseary, president of Someone’s in the Kitchen, recommends that caterers, “work hard and keep clients happy—they will keep coming back and refer you to friends. Word of mouth is my best tool!”


Source: https://www.catersource.com/business-operations/4-tips-increasing-your-catering-business-profitability


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